During my summer internship at Saatchi & Saatchi LA, I was part of six-person team that launched a campaign for the 2018 Toyota Corolla, strictly using non-traditional media platforms. Ultimately, our team was named the winner of the 2017 Saatchi Intern Project by the Saatchi Leadership Team.
As the Community Marketing Coordinator, I'm responsible for social influencer outreach and content creation for the brand's social media accounts. In addition, I handle all customer service inquiries via email, phone, or social media, to ensure customer satisfaction and increase customer lifetime value.
At Color Wine, I've applied my knowledge of marketing, design, and public relations to help the new brand find its voice in a saturated market. I've also created a marketing plan to lay out unique methods of exposure, and a brochure to spread the word about the innovative wine company.