At Saatchi & Saatchi, I was part of a six-person team that launched a mock-campaign for the 2018 Toyota Corolla, strictly using non-traditional media platforms. Ultimately, our team was named the winner of the 2017 Saatchi & Saatchi Intern Project by the Saatchi LA Leadership Team.
As the Community Marketing Coordinator, I am responsible for social influencer outreach and content creation for the brand's social media accounts. In addition, I manage all customer service inquiries via email, phone, or social media, to ensure customer satisfaction and increase customer lifetime value.
As the brand's Digital Marketing Specialist, I apply my knowledge of marketing, design, and public relations to help the winery find its voice in a saturated market. To jumpstart this process, I developed a marketing plan to lay out unique methods of exposure and then, a brochure to spread the word about the fun, beachy winery.