COLOR Wine, Present
Color Wine Marketing
At Color Wine, I manage and create content for the brand's digital media platforms. In addition, I have the privilege of maintaining an authentic brand voice that our consumers can relate to and appreciate. I help establish the winery’s brand voice by producing playful digital content, highlighting the one-of-a-kind label artwork and hand-dipped wax screw-tops. I also write simple, yet engaging copy that mirrors the voice of our co-founders, Parker, Shelby, and Sandy. Most importantly, with each task or project, I keep in mind Color Wine's core value: wine should be fun!
I love brainstorming different ways to market this new entreprenuerial business and am excited to see how millennials and more traditional wine-lovers will embrace Color Wine as it becomes more readily accessible across Calfornia and the U.S. I truly believe that this start-up winery will take the saturated wine market by storm, as its partnership with Southern Glazer's Wine and Spirits begins in early 2019.
Want to learn more about the winery?
Watch the Color Wine introduction video to learn how this Southern California winery originated and why the label artwork is truly unique.
Power Crunch, Present
Power Crunch Marketing
As the Community Marketing Coordinator at Power Crunch, I collaborated with multiple departments and was trusted to carry out a variety of responsibilities. In the marketing department, I worked alongside the social media manager to create photo and video content for the nutrition company's social media platforms. I also assisted with blogging, food styling, food photography, and photo editing. In addition, I took control of social media influencer outreach and partnered with individuals who I believed would represent the brand's core values and appreciate these high-quality protein products.
The "community" aspect of my position also encompassed customer support. I addressed all customer service inquiries via email, telephone, and social media direct message. Since I managed all customer inquiries and complaints, I worked closely with the logistics department and quality assurance department, to ensure that customers were satisfied and attended to with compassion.
Want to learn more about Power Crunch?
Read about how this protein nutrition company got its start and how hydrolyzed whey protein saved Power Crunch CEO, Kevin Lawrence's infant son twenty-seven years ago.
Saatchi & Saatchi LA, May 2017
Toyota Corolla Campaign
At Saatchi & Saatchi, the summer interns were given six weeks to market an assigned Toyota vehicle to a specific demographic by developing a functional campaign. Although using traditional media in our campaign was off limits, there were no limits to the budget. Therefore, our experiential executions and social media partnerships could be outlandishly creative and seemingly infinite.
My group was assigned the 2018 Toyota Corolla. We started by conducting research and gathering key insights, and then we developed a strategy. Next, we created a big idea, Live By You, and implemented the idea by launching experiential executions and using social media marketing. During the final week of the internship, we presented our deck to Saatchi LA and live-streamed our presentation to Saatchi Dallas. We competed against the Prius, Camry, and RAV4 teams, and ultimately, our Corolla campaign was awarded first place by the Los Angeles and Dallas Saatchi & Saatchi leadership teams.
Designer: Samantha Kravietz & Producer: Matthew Peters
Want to check out our campaign's manifesto video?
Watch our Toyota Corolla Manifesto video to learn more about our campaign's key insights.
Chapman University, 2016
Mosh Opera Marketing Plan
As an undergraduate student at Chapman University, I collaborated with director, Ryan Hoskins, and the award-winning producer, Elliot Reekers, to produce a marketing plan for their independent drama, Mosh Opera. Their short film follows the lives and struggles of two angsty teenage brothers, in search of their true identities in the punk scene of Orange County during the 1980’s.
Though my fifty-page marketing plan was tedious, it helped me develop niche skills. I had the opportunity to write pitch letters and press releases, create my own business cards, develop film distribution strategies, and practice budget allocation. This project also pushed me to advance my design and layout skills, as I taught myself Adobe InDesign and iWork Pages. Furthermore, I was able to gain exporsure to how a film crew operates and how a set is constructed. It was an incredible undergraduate experience.
Want the full campaign? Click below.
Chapman University, 2016
Vital Link OC Campaign Book
As an undergraduate student, I conducted research for an Orange County-based non-profit organization, Vital Link OC. This organization is dedicated to preparing students for their future careers through experiential learning opportunities. Vital Link offers programs that introduce middle school through college-aged students to the world of engineering, robotics, manufacturing, computer programming, and medicine.
In my campaign book, I outlined the organization's core problems and opportunities, created a campaign message, and suggested goals and objectives. I also emphasized the importance of new communication tactics, event planning, and social media marketing. At the end of the semester, I presented my findings to the client and supplied the Vital Link team with my campaign book.