Saatchi & Saatchi LA, May 2017

Toyota Corolla Campaign

At Saatchi LA, the summer interns were given six weeks to market an assigned Toyota vehicle to a specific demographic by developing a functional campaign. Although using traditional media in our campaign was off limits, there were no limits to the budget. Therefore, our experiential executions and social media partnerships had the opportunity to be outlandishly creative and practically infinite.

My group was assigned the Toyota Corolla. We started by conducting research and gathering key insights, and then we developed a strategy. Next, we created a big idea, Live By You, and implemented the idea by launching experiential executions and using social media marketing. During the final week of the internship, we presented our deck to Saatchi LA and live-streamed our presentation to Saatchi Dallas. We competed against the Prius, Camry, and RAV4, and ultimately, our Corolla campaign was announced the winner by the Los Angeles and Dallas offices.

Designer: Samantha Kravietz  &  Producer: Matthew Peters

Want to learn more about the company?

View the Toyota Corolla Manifesto to learn more about the campaign's key insights

Power Crunch, Present

Power Crunch Marketing

At Power Crunch, I help manage and create content for the nutrition company's social media platforms, including Facebook, Instagram, and Twitter. I'm also in charge of reaching out to social media influencers, who would represent the brand's core values well and who appreciate the quality of Power Crunch products.

Want to learn more about the company?

Visit the Power Crunch website to learn about the  brand's origin.

COLOR Wine, Present

COLOR Wine Marketing

At COLOR Wine, I manage and create content for the brand's digital media platforms, including Facebook, Instagram, and Twitter.

I love brainstorming different ways to market this new enterprise and am excited to see how the current social media culture will impact COLOR Wine's growth and brand voice. In addition, I've been able to develop a COLOR Wine campaign book and design and write copy for a brochure. I think these traditional media pieces will enable me to expand COLOR's reach and build a connection with brick and mortar businesses.

Want to learn more about the company?

Watch the COLOR Wine introduction video to learn how this Southern California wine brand originated.

Chapman University, 2016

Mosh Opera Marketing Plan

As an undergraduate student at Chapman University, I collaborated with director Ryan Hoskins and award-winning producer Elliot Reekers to produce a marketing plan for their independent drama, Mosh Opera. Their short film follows the lives and struggles of two angsty teenage brothers, in search of their true identities in the punk scene of Orange County during the 1980’s.

Though my fifty-page marketing plan was tedious, it helped me develop niche skills. This assignment gave me the chance to write pitch letters and press releases, create my own business cards, develop film distribution strategies, and grasp budget allocation. Furthermore, I advanced my design and layout skills by teaching myself Adobe InDesign and Apple Pages. Lastly, I was fortunate enough to see how a film crew operates and how a set is constructed.

Want the full campaign? Click below.

Chapman University, 2016

Vital Link OC Campaign Book

As an undergraduate student, I conducted research for an Orange County based, non-profit organization, known as Vital Link OC. This organization is dedicated to preparing students for their future careers through experiential learning opportunities. Vital Link offers programs that introduce middle school through college-aged students to the world of engineering, robotics, manufacturing, computer programming and medicine.

In my PR campaign book, I outlined the organization's core problems and opportunities, created a campaign message, and suggested goals and objectives. I also emphasized the importance of new communication tactics, event planning, and social media marketing. At the end of the semester, I presented my findings to the client and supplied the Vital Link team with my campaign book.

Want the full campaign? Click below.